Marketing
Evaluating CRM Systems for Small Businesses
Customer relationship management programs, or CRM systems, are vital for any business. Small businesses, in particular, can benefit from their features and help grow their client base. When evaluating CRM systems for small businesses, it’s important to dissect the key components of the software and consider how it will help you simplify and expand your operations.
This guide explains the top benefits of having a CRM program for your business.
Read MoreThe Role of Social Media in Small Business Growth
Enterprises, large and small, must reach people who want to buy what they’re selling if they’re going to succeed in business. However, thanks to social media, your business is no longer confined to print advertisements on flyers, magazines, or radio and television commercials. The role of social media in small business expansion is on the rise.
Statista reports that over 92% of business owners use social media to promote their businesses. Still, to many, it sounds like these platforms are solely for reconnecting with old friends or staying in touch with loved ones.
Read MoreDigital Marketing Strategies for Small Budgets
In the ever-changing world of digital marketing, it’s often difficult for small businesses to decide how best to utilize their budget. Improving results without breaking the bank may feel unrealistic, but it is possible.
This blog post examines some of the best digital marketing strategies for small budgets.
Read MoreData Analytics and Small Business Decision Making
Among the 33 million small businesses spanning the US, only about 63% invest in SEO plugins and other data analytics, while the remainder rely on decisions based on gut feelings. The latter is a leading reason 595,000 small businesses shut down annually, while the former have a better chance of an 8% revenue increase. Data analytics and small business decision-making go hand in hand.
Read MoreArtificial Intelligence in Customer Relationship Management
As technology advances, businesses implement numerous ways to communicate with customers for optimal satisfaction and convenience. According to Forbes, roughly 64% of companies believe AI is one of those ways to improve customer relationships. In comparison, 46% have already enabled CRM AI. Below, we’ll relay the role of artificial intelligence in customer relationship management.
Read MoreBeware of QR Code Phishing Scams
The popularity of the QR code has grown rapidly. These Tetris-like black and white boxes are appearing on merchandise, advertising, and even in television programs. While QR codes provide a lot of ease and efficiency for businesses to advertise their products or services, they also present risks for consumers and a new avenue for scammers.
A QR code in an email can lead to a phishing scam rather than a product website or advertisement. Business owners should educate their employees about QR code phishing scams and how to avoid them.
Read MoreMalicious Ads Are Being Used to Infect Victims with Malware
Cybersecurity researchers at Malwarebytes have recently highlighted a worrying trend where ransomware attacks are facilitated through malicious advertisements for commonly used software. By exploiting the credibility of popular applications, these cyber-threats disguise themselves as legitimate ads, tricking users into downloading harmful malware onto their devices.
Read MoreCRM Systems: Enhancing Customer Experience
Every business owner knows creating a good customer experience is the key to success. But how can you improve customer loyalty if you’re new to the industry or have a struggling sales team? This guide will uncover all of the benefits of CRM systems: Enhancing customer experiences and helping businesses grow.
Read MoreBeware of LinkedIn Smart Links Phishing Attacks
Cybercriminals commonly use phishing attacks to trick vulnerable users into giving away sensitive information. The latest threat of this kind targets LinkedIn users who use the Smart Links feature on the social media platform. This guide explains what you should know about the LinkedIn Smart Links phishing attacks and how to protect yourself.
Read MoreWays to Protect Your Business and Make Social Media Safe for Your Company
Social media is used by everyone these days, even hackers. Hackers often try to steal your information from social media sites.
Even though social media is a useful tool for businesses, it’s important to know what security risks it poses. We’ll show you how to keep your business safe and use social media in a way that doesn’t hurt your business.
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