Marketing
Jump-Start Your Companies Social Media Presence
Social media marketing is an effective tool used to promote your company online. Many people use social media channels to promote products or services; however, companies can also use social media to generate leads without advertising on search engines like Google. In addition, companies with blogs and social media pages might run sponsored posts on other companies’ sites to build relationships and gain more fans on social networking websites.
Here are three tips to kick-start your company’s social media efforts and drive traffic to your business.
Read MoreAutomate Your Business
If you run your own business, it can take up a lot of your time. For example, you might spend hours manually posting to social media, writing emails, and much more. While these tasks aren’t necessarily hard to do – automation takes far less time and often requires less effort.
An automated system lets you outsource critical functions and tasks, so you are freed up to put more focus on core areas of the business and spend less time managing and more time achieving. Here are some tips on setting up an intelligent automation process.
Read MoreThe Benefits of Implementing a CRM Solution
Customer Relationship Management (CRM) software allows marketing teams to manage customer interactions better, track customer relationships, and monitor customer activity. It also will enable businesses to collect detailed profiles of their customers, allowing companies to target future products and offers to specific users.
As technology becomes more sophisticated and affordable, it’s more important than ever for companies to implement a CRM system to help boost their revenues.
Read MoreCommon Mistakes To Avoid When Implementing A CRM For Your Business
In order to be successful, it is important for businesses to have a good customer relationship management system in place. However, many small companies make simple mistakes that get them in trouble. If you don’t keep your customer data clean and accurate, your business could be at risk. Here are some common CRM mistakes you need to avoid to ensure a successful implementation.
Plan ahead, develop a flexible reporting interface, and know the limits of your CRM solution. Investing in the right CRM solution will allow your company to grow more efficiently and reliably.
Read MoreThe Importance Of Having An Email Newsletter
Have you considered supplementing your social media presence with a good, old-fashioned newsletter?
Not many companies create Newsletters anymore. While Social Media is fine, a regularly published newsletter can be a powerful companion to your online presence and can have several benefits.
Read MoreGoogle Analytics Gets New Security Feature
Based on current trends, marketers are going to have to get used to operating in a world without cookies. In light of that, Google has recently made some significant changes to Google Analytics designed to help marketers live and ultimately thrive in that world.
Back in October 2020, the company rolled out the first significant update to their analytics platform in nearly a decade, an outgrowth of Google’s significant investments in machine learning. This latest update builds on that earlier one with new features designed to help marketers evolve, given the changing landscape.
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