Google Analytics Gets New Security Feature

Google Analytics

Based on current trends, marketers are going to have to get used to operating in a world without cookies. In light of that, Google has recently made some significant changes to Google Analytics designed to help marketers live and ultimately thrive in that world.

Back in October 2020, the company rolled out the first significant update to their analytics platform in nearly a decade, an outgrowth of Google’s significant investments in machine learning. This latest update builds on that earlier one with new features designed to help marketers evolve, given the changing landscape.

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Microsoft Edge Will Redirect Users to HTTPS Secure Sites

Red Secure Door

If you’re a Microsoft Edge user, be aware. Beginning in July, with the release of Edge 92, the browser will automatically redirect users to a secure HTTPS connection any time they visit a website via the HTTP protocol.

Microsoft is not alone in this, and in fact, is coming a bit late to the party. Chrome 90, released earlier this month, already does the same thing, as does Firefox 83.

All of this is a result of, and a response to, a number of high profile man in the middle attacks last year.

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Tax Time Brings Out the Hackers

Taxes

It’s tax season once again! That, among other things, means that hackers and scammers are out in force, so beware!

As in years past, the primary vehicle hackers and scammers use to run their various tax scams are phishing emails. They’re usually designed to appear as though they come from the IRS, and generally indicating that there’s some type of problem with your tax record which will delay your refund.

The idea, of course, is to get you worried enough that you’ll click on one of the links embedded in the email.

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HTTPS Becomes Default For Google Chrome For Added Security

HTTPS Google Address

For the last month or so, Google has been testing the notion of using HTTPS as the default protocol for all URLs a user types into the address bar. Those who have been experimenting with Chrome’s latest Canary build have already seen the new feature in action, and the company has decided to forge ahead.

In the next stable release, it will be formally incorporated into Chrome’s browser experience.

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