Understanding SEO: A Beginner’s Guide to Search Engine Optimization

Search engine optimization (SEO) ensures your website and content appear early in search engine rankings. When a person uses a search engine, your relevant content should be among the first they find and click on.

Here’s what you need to know about SEO and how to make it work for you.

Optimize keywords
Ensure Quality Content
Create Backlinks
Optimize for Mobile
Monitor and Adjust
Master SEO

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Why Small Businesses Need a Website

You might wonder if maintaining a website is worthwhile. You can still operate your business without one, right? Wrong. A website is now essential in the modern digital world and is no longer a luxury. Here are some compelling reasons why nearly all companies should have a website.

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Maximizing Success with a Well-Designed Website

A poorly designed website can significantly impact a business’s bottom line. In today’s digital age, having an online presence is crucial for attracting potential leads and making sales. Conversely, a website that is difficult to navigate or has a poor user experience can result in lost opportunities and revenue.

One of the main reasons a poorly designed website can cost a business in potential leads and sales is that it can turn off potential customers. If a website is challenging to use or does not provide the information that a visitor is looking for, they are likely to leave the site and search for a competitor who has a better online presence.

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WordPress Plugin Leaves Sites Vulnerable

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Researchers at Defiant authored the popular Wordfence security solution for WordPress users and they have detected a massive campaign that has seen hackers actively scanning for websites employing the Kaswara Modern WPBakery Page Builder plugin.

The plugin was recently abandoned by the creative team behind it before receiving a patch for a critical security flaw.

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Upgrade This WordPress Plugin To Avoid Being Hacked

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Do you own and manage a WordPress site either personally or as part of your business?  Do you also use the Tatsu plugin which offers a powerful suite of in-browser editing features and has been installed by more than 100,000 users worldwide?

If so, be aware that there is a serious security flaw in the plugin, and you should update right away to minimize your risk.

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Update Now If You Run This WordPress Plugin

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Millions of people around the world have leveraged the awesome power of WordPress to build their sites.  Whether for personal or business use, WordPress has the flexibility and functionality to create just about any type of site you can dream of.

A large part of this flexibility comes from the power of plugins, but that’s the problem.  With thousands of plugins available, there are lots of opportunities for hackers.

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Update This WordPress Plugin Immediately To Prevent Security Risks

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Do you have a WordPress site?  Do you use the PHP Everywhere plugin?

If so, you’re not alone.  More than 30,000 site owners have installed it.  It’s an excellent plugin that dramatically enhances websites using it, because it allows webmasters to place PHP pretty much anywhere on the page to display dynamic web content.

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This Plugin Could Put Your WordPress Site At Risk

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The WP HTML Mail plugin has been installed on more than 20,000 websites. If you’ve built a WordPress site for your business and you use that plugin,  be aware that you are at risk.  A high severity security flaw was recently discovered in the plugin that could allow an attacker to perform a code injection style attack that allows the attacker to send phishing emails to the site’s registered users.

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Update Your All In One SEO Plugin For Security Patch

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Do you own and operate a WordPress website?  Do you also use the “All in One” SEO plugin?

If you answered yes to both of those questions, then be aware that you’ll want to update that plugin as soon as possible.

Recently security researcher Marc Montpas from Automattic Security discovered and reported a pair of critical security flaws.

These flaws put any website using the non-upgraded version of that plugin at risk.

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Hackers Turn To New Trick Called SEO Poisoning

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Hackers have a new tool in their toolbox you should be aware of. Called SEO Poisoning or sometimes “search poisoning” the attack relies on Black Hat SEO techniques to optimize web content.

Researchers from Menlo Security have spotted two separate campaigns one linked to the SolarMarker backdoor and the other leveraging REvil ransomware to infect unsuspecting netizins.

Here’s how the attacks work…

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