The Benefits of Implementing a CRM Solution

Customer Relationship Management (CRM) software allows marketing teams to manage customer interactions better, track customer relationships, and monitor customer activity. It also will enable businesses to collect detailed profiles of their customers, allowing companies to target future products and offers to specific users.

As technology becomes more sophisticated and affordable, it’s more important than ever for companies to implement a CRM system to help boost their revenues.

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Malicious SEO Campaign Affects Thousands of Sites

In a massive malicious SEO campaign, cybercriminals are promoting low-quality Q&A sites by redirecting visitors to fake discussion forums. As a result, almost 15,000 sites have been compromised.

In September 2022, researchers at Sucuri discovered the attacks. Each compromised site was found to contain approximately 20,000 files that were utilized in the search engine campaign.


Common Mistakes To Avoid When Implementing A CRM For Your Business

In order to be successful, it is important for businesses to have a good customer relationship management system in place. However, many small companies make simple mistakes that get them in trouble. If you don’t keep your customer data clean and accurate, your business could be at risk. Here are some common CRM mistakes you need to avoid to ensure a successful implementation.

Plan ahead, develop a flexible reporting interface, and know the limits of your CRM solution. Investing in the right CRM solution will allow your company to grow more efficiently and reliably.


How To Optimize Your Website With SEO

If you want anybody to be able to find you among the billions of sites that make up the internet, you’re going to need a little bit of help.

The first and best thing you can do for your new site is to optimize it for “Search Engine Optimization (SEO)”.

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WordPress Plugin Leaves Sites Vulnerable

Researchers at Defiant authored the popular Wordfence security solution for WordPress users and they have detected a massive campaign that has seen hackers actively scanning for websites employing the Kaswara Modern WPBakery Page Builder plugin.

The plugin was recently abandoned by the creative team behind it before receiving a patch for a critical security flaw.


The Importance Of Having An Email Newsletter

Have you considered supplementing your social media presence with a good, old-fashioned newsletter?

Not many companies create Newsletters anymore. While Social Media is fine, a regularly published newsletter can be a powerful companion to your online presence and can have several benefits.


Conduct More Effective Meetings With These Simple Tips

Do the meetings you hold tend run off the rails?

Do you find that they frequently run far longer than you intended and that very little actually comes out of them?

If those things are true and if you’re looking for ways to improve the structure of your meetings, here are some quick tips that will help make them more effective


It May Be Time To Update Your Business Logo

Corporate branding can be worth its weight in gold and certain images are absolutely iconic.  The Golden Arches, the Nike “swoosh,” and Apple’s Apple all come to mind.

Logo images give companies the means of offering a consistent brand image over time, and that can be a very good thing.


Simple Ways To Hire The Perfect Candidate The First Time

Top quality talent can be difficult to find in any field, if you have spent any time looking for and hiring people, you know the challenge can be an especially daunting one.  There’s tremendous competition for talented folks. Given the cost of hiring and training new people, it’s something you want to get right the first time as often as possible.

The question is: how?

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Microsoft Releases Multiple New Features For Teams

Teams was “just another Microsoft application” before the pandemic.  Thanks to Covid-19 though, demand for video conferencing solutions shot through the roof, and suddenly Teams found its groove.

Microsoft had been gamely trying to bolster its popularity and the pandemic certainly helped. For more than two years, the Redmond giant has been pouring an increasing number of resources into polishing Teams and really making it shine.