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Making the Most Out of E-Commerce Websites for Small Businesses
Savvy business leaders understand that how they present their brand online makes a huge difference in how consumers respond. In this guide, we’ll uncover tips for enhancing e-commerce websites for small businesses. Follow these guidelines to drive your business forward and cater to your target audience successfully.Â
A “Culture Of Appreciation” Improves Work And Customer Loyalty: Here’s How To Make Your Own
The desire to feel valued, recognized and appreciated is universal in Western culture, not only in our personal lives but also in the workplace. According to Great Place To Work’s 2023 discretionary effort study, 37% of respondents said that more recognition at work “would encourage them to produce better work more often.” Additionally, employees who feel consistently recognized are 2.2X more likely to innovate and bring up new ideas and 2X more likely to say people at work go above and beyond. Working harder, smarter and happier – that’s a significant ROI.
Similarly, customer appreciation drives loyalty, engagement and company growth. A Forrester survey of 85,000 consumers found that the top three emotions that “inspire or discourage loyalty” among people are to feel valued, appreciated and respected….
Personalized Email Marketing With AI for Small Businesses
Doesn’t every business owner want more efficient ways to attract loyal customers and encourage repeat sales? If so, you’ll likely benefit from using personalized email marketing with AI.Â
Keep reading to discover everything you need to know about AI email marketing, how to use it, and what your business could gain from this powerful new tool.
Voice Search Optimization for Small Business Websites
Thanks to this technological advancement, business owners can use voice search optimization to connect with consumers. According to Statistica, more than three billion people enjoy the convenience of using voice assistants. Google reports that about 20% of Google App searches are vocal instead of typed.Â
Learning how to optimize your content for voice searches can help you connect with new audiences. Here’s what you should know about voice search optimization and how to use it to enhance your business’s online presence.
Evaluating CRM Systems for Small Businesses
Customer relationship management programs, or CRM systems, are vital for any business. Small businesses, in particular, can benefit from their features and help grow their client base. When evaluating CRM systems for small businesses, it’s important to dissect the key components of the software and consider how it will help you simplify and expand your operations.Â
This guide explains the top benefits of having a CRM program for your business.
The Role of Social Media in Small Business Growth
Enterprises, large and small, must reach people who want to buy what they’re selling if they’re going to succeed in business. However, thanks to social media, your business is no longer confined to print advertisements on flyers, magazines, or radio and television commercials. The role of social media in small business expansion is on the rise.
Statista reports that over 92% of business owners use social media to promote their businesses. Still, to many, it sounds like these platforms are solely for reconnecting with old friends or staying in touch with loved ones.
Digital Marketing Strategies for Small Budgets
In the ever-changing world of digital marketing, it’s often difficult for small businesses to decide how best to utilize their budget. Improving results without breaking the bank may feel unrealistic, but it is possible.
This blog post examines some of the best digital marketing strategies for small budgets.
Data Analytics and Small Business Decision Making
Among the 33 million small businesses spanning the US, only about 63% invest in SEO plugins and other data analytics, while the remainder rely on decisions based on gut feelings. The latter is a leading reason 595,000 small businesses shut down annually, while the former have a better chance of an 8% revenue increase. Data analytics and small business decision-making go hand in hand.Â
Artificial Intelligence in Customer Relationship Management
As technology advances, businesses implement numerous ways to communicate with customers for optimal satisfaction and convenience. According to Forbes, roughly 64% of companies believe AI is one of those ways to improve customer relationships. In comparison, 46% have already enabled CRM AI. Below, we’ll relay the role of artificial intelligence in customer relationship management.Â
The Impact of Website Optimization and SEO on Small Businesses
When starting a business, your biggest concern is keeping step and competing with larger companies that offer similar products and services. Potential customers may shop elsewhere without the right SEO (search engine optimization) tools, and your business can blend into the crowd.
Why is SEO important?