Blog
AI in Marketing: Personalization and Targeting Strategies
Artificial intelligence allows companies to craft personalized ads that target specific demographics. Incorporating AI in marketing with the right personalization and targeting strategies can drive results higher and faster than what you may assume possible.Â
The Dangers of These Social Media Privacy Issues
Social media is a part of our everyday lives. Despite the many benefits of these platforms, social media privacy issues remain a major concern among users.Â
Learn about the sensitive information that social media sites can access about their users and why it’s important to maintain privacy while using these sites.
The Benefits of SEO for Small Businesses
Where do consumers turn when they need to find a product or service? A majority of shoppers look online — or, more accurately, to Google. In one survey, 56% of consumers relied on Google and other search engines when making purchase decisions.
Achieving high rankings and driving organic traffic requires spending time on search engine optimization. SEO for a small business is a critical element of your marketing toolkit.
The Role of Email Marketing in Small Business Growth
Small business advertising often looks much different than the marketing efforts of large corporations. Email marketing methods, in particular, will differ between businesses. When done right, they can help your brand expand your customer base. Learn how your small business can leverage email and digital marketing techniques to promote growth and sales.Â
Navigating Success with Responsive Web Design
Over 55% of website traffic comes from mobile devices, with the percentage continuing to increase every year. In fact, search engines like Google will actually prioritize responsive websites when generating search results with mobile-first indexing. This means the mobile version of your website is now the primary version considered for ranking.
Learn the basics of Responsive Web Design is and how to use it to improve your SEO and Engagement.
The Benefits of Canva Magic Studio for Your Business
Have you used Canva for personal projects and are wondering if it’s a viable program to meet your business’s needs? With a new expansion of content and programs, your business can realize more benefits of Canva Magic Studio than ever before.
What is Canva Magic Studio?
Customer Relationship Management Systems: Building Stronger Connections for Small Businesses
Large businesses have many advantages over smaller ones, from access to more high-tech equipment to having the funds to reach a larger audience. However, independently owned small businesses can gain the upper hand by using Customer Relationship Management (CRM) systems to improve customer satisfaction and assistance.
Digital Marketing Strategies for Small Businesses: Leveraging the Power of Social Media and SEO
What are some efficient digital marketing strategies for small businesses today? Advertisers and industry professionals agree that search engine optimization and social media marketing are the keys to growing your business long-term. Learn why you should implement them in your marketing campaign.
Making the Most Out of E-Commerce Websites for Small Businesses
Savvy business leaders understand that how they present their brand online makes a huge difference in how consumers respond. In this guide, we’ll uncover tips for enhancing e-commerce websites for small businesses. Follow these guidelines to drive your business forward and cater to your target audience successfully.Â
A “Culture Of Appreciation” Improves Work And Customer Loyalty: Here’s How To Make Your Own
The desire to feel valued, recognized and appreciated is universal in Western culture, not only in our personal lives but also in the workplace. According to Great Place To Work’s 2023 discretionary effort study, 37% of respondents said that more recognition at work “would encourage them to produce better work more often.” Additionally, employees who feel consistently recognized are 2.2X more likely to innovate and bring up new ideas and 2X more likely to say people at work go above and beyond. Working harder, smarter and happier – that’s a significant ROI.
Similarly, customer appreciation drives loyalty, engagement and company growth. A Forrester survey of 85,000 consumers found that the top three emotions that “inspire or discourage loyalty” among people are to feel valued, appreciated and respected….